Our CASE STUDIES
We've helped businesses in a variety of sectors overcome a wide range of challenges. Here are a few examples of how we have exceeded our clients' expectations.
ADVERTISING CASE STUDIES
Good knight ADVANCED “Mosquito Free Night” Campaign
The challenge: Good Knight Advanced is a relatively new brand competing against well established rivals in a communication-restricted sector, unable to differentiate owing to rigorous ROP (Registrar of Pesticides) regulations.
The idea: “absence of mosquitoes.”
The insight: “Seeing is believing”. The lack of mosquitoes, on the other hand, suggests that the product is effective.
The result: Market share grew in terms of value growth, as well as dealer off-take increased in a short period of time.
Munchee Chocolate Puff - “Taste Revolution” Campaign
The challenge: To drive growth through communication-based differentiation despite being in a saturated market with no meaningful product differentiation.
The insight: Youth are rebellious, they strive to stand out in a crowd by displaying their characteristics. Also, they are revolutionary both conceptually and artistically.
The idea : “Unique is revolutionary.”
Bringing the idea to life: To reflect the brand’s revolutionary personality and proposition, “Revolutionary Taste,” a one-of-a-kind execution never previously seen in biscuit promotion, was employed in a youth-centric animation with a rap song sung by a collaboration of popular young celebrities.
The result: In just three months, the campaign grew the category and brand share while also witnessing substantial sales growth, establishing it as a youth favourite.
Godrej Aer - “Changing the way it Smells and Spells” Campaign
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The challenge: To launch an entirely new air freshener format under an unknown brand.
The insight: Fragrances evoke moods, sentiments, and emotions.
The idea: “Beautiful smells make your house cheerful.”
The result: A whopping growth in sales volume, value and TOM
Motha Jelly - “Heartfelt Magical Taste” Campaign
The challenge: To create excitement and emotional attachment in the jelly category.
The insight: Happiness stems from the simple things in life. A delicious treat may provide exquisite moments of joy.
The idea: ” Motha Magic with Big Joys”
Bringing the idea to life: A delicious gift of jelly is greeted with a flying kiss, and the person receiving the kiss feels congratulated and accepts the kiss by moving it closer to the heart.
Bringing the idea to life: A delicious gift of jelly is greeted with a flying kiss, and the person receiving the kiss feels congratulated and accepts the kiss by moving it closer to the heart.
